PhunkyFoods: A Public-Private Partnership (PPP) Success Story
"Their foresight and trail blazing provides a leading example of contemporary Public Health strategy in action. Purely Nutrition has and continues to model new ways of working in partnership with commercial sponsors which may act as an exemplar for 'Big Society' engagement."
- Royal Society of Public Health, 2011
Public-Private Partnerships (PPPs) aim to unite representatives from civil society, the corporate sector, NGOs and institutions in a common goal; to add shared value to a project that will ultimately lead to benefits for both society and to the corporations involved. Multi-stakeholder approaches are widely recognised to be necessary in order to tackle obesity epidemics on a large scale  . Public-private collaborations are also considered to be more likely to increase the scope of financial and human resources that could be mobilised to serve public health programmes’ objectives .
At PhunkyFoods we believe in offering schools a sustainable solution to delivering credible and reliable healthy eating and physical activity messages to children in the classroom. In order to achieve this in a cost-effective manner for schools we approach companies to subsidise the cost of the R&D of our programme via their Corporate Social Responsibility (CSR) budgets.
Our private partners also work hard to give PhunkyFoods a powerful voice to help us lobby government on behalf of schools to kick-start additional funding streams which they can utilise to invest in vital healthy lifestyles programmes.
In the case of the PhunkyFoods Programme our PPPs include public funding and support (at national and local level), as well as corporate sponsorships, and has demonstrated innovation and sustainability after almost 10 years of running. The successes of the PPPs we have forged over the past 10 years have been formally recognised through awards from national organisations such as Business in the Community (BITC) and the Royal Society of Public Health (RSPH).
PhunkyFood's guidelines on partnership working
Some may consider there is a conflict of interest with corporate sponsorship of a healthy eating programme in schools, but we do not believe this to be the case. This is not an opportunity for the sponsors to promote foods to children. It is in the best interests of the food industry that their consumers are able to make informed food choices, eat balanced diets and have long and healthy lives. For this reason we have produced this document to help provide an open and transparent relationship between our private partners and the schools with which we work.
- We seek funding from partners who share our vision of increased access to education around healthy lifestyles, and an increased number of children wanting to learn about the food they eat.
- We seek consortium partners who are vocal and steadfast in their commitment to the Responsibility Deal.
- Our corporate partners have no input into the editorial content of our curriculum, resources or website, and we will not change the content of our programme to suit the needs of corporate partnerships.
- Company logos are not used on material accessed by school children and no advertising to children is permitted.
- We do not endorse or promote any products via the PhunkyFoods programme.
 Commission of the European Communities (2007). White Paper on A Strategy for Europe on Nutrition, Overweight and Obesity related health issues. Brussels. May 30th 2007.
 World Health Organisation (2007). The Challenge of obesity in the WHO European Region and the strategies for responses.
 Sassi F (2010). Obesity and the Economics of prevention. Fit not Fat. Organisation for Economic Co-operation and Development (OECD).
The PhunkyFoods Consortium
Nestlé Healthy Kids Programme
Nestlé is the world's largest food and beverage manufacturer with a vision of becoming the world's leader in nutrition, health and wellness. With 140 years of food and nutrition research, we are committed to helping our consumers make healthy lifestyle choices. It is important that we help people make healthier choices - by constantly improving the nutritional content of our products, and by supporting improved education about healthy eating.
Nestlé has supported PhunkyFoods since 2007. Nestlé UK will fund the programme as part of our company’s global Healthy Kids initiative, which is designed to raise nutrition, health and wellness awareness of school-age children around the world. Nestlé runs Healthy Kids schemes in over 60 countries world-wide, working in partnership with NGOs, government and nutritionists to tackle health challenges such as obesity.